Newsletter 7 - September 2011
BABY&MORE, MUM INSPIRED BABY SOLUTIONS, CREATES TRANSATLANTIC CONNECTION
Baby&More the world’s number one distributor of baby brand, Mum2Mum, has been selected as the UK distributor for leading US manufacturer Booginhead.
Founded by mumpreneur Sari Crevin, Booginhead has successfully launched a range of innovative and beautifully coordinated baby products. Including the famous Sippigrip and Pacigrip ranges, loved by celebrity parents such as Sandra Bullock, Orlando Bloom and Isla Fisher.
Baby&More’s appointment follows Booginhead’s takeover of top US pacifier brand, ‘Lots To Say Baby’, which is already a successfully established client of Baby&More.
Says Sari Crevin: “Baby&More is the natural choice to introduce our products into the UK. Its philosophy of focusing on products inspired by mums to provide practical solutions for their own parenting needs reflects perfectly the heritage of Booginhead.
“The success Baby&More has achieved for existing clients demonstrates its unrivalled UK market expertise. We are really excited to be working with them to emulate the success we’ve had in the US, which last year saw a 70% uplift in sales.”
The new products, including the Sippigrip, Pacigrip, Pacibed and Splat Mat are available on pre-order now. For further information contact: Katie@baby&more.co.uk, tel: 0844 8246685 or visit: www.babyandmore.co.uk
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Newsletter 6 - August 2011
Having sold over 175,000 Wonder Bibs in the UK, Baby&More has established itself as the world’s number one distributor of this now famous brand. This incredible phenomenon is the result of four years of dedicated commitment by inspiring mumpreneur Katie Murphy. In 2007 she set up Baby&More to provide practical solutions for UK parents by offering innovative, new-to-market products, designed by mums who were motivated by the need to find a solution to their own parenting problems.
As a mother of two young children herself, Katie has been able to combine the insight and understanding that motherhood brings with her professional background in commercial marketing to create a unique and distinctly modern business, that she describes as: “Maternally inspired, commercially savvy and ethically oriented”.
Baby&More now exclusively distributes a range of internationally renowned, branded baby products on behalf of manufacturers including Mum2Mum and Lots To Say Baby. Most recently she has also been selected by leading US manufacturer Booginhead to launch their unique products into the UK. Her nationwide network of leading retail and e-commerce customers includes 150 premium independents as well as Waitrose and the NCT.
Baby&More: Philosophy for Success
The success of Baby&More is built on Katie’s appreciation of the importance of trust, expertise and advocacy in the Mother and Baby market. She will only take on products that are best-in-class. They must be finished to a high standard, provide value for money (quality at an affordable price), offer a practical solution to parents and most importantly be designed by mums who felt inspired to find a solution to their own parenting problems.
Equally, she will not enter into any retailer business partnerships which she believes could damage the reputation of either Baby&More or the brands she distributes. Instead she has sought to develop a direct partnership approach with her trade customers that delivers mutual benefit, commercial reward and loyalty.
Key to the Baby&More distribution development strategy is the implementation of:
· Added Value Customer Services, including a ‘free to try’ service so that they can test out new ranges at no risk, and free attention grabbing point-of-sale materials, including a brand new consumer display unit (cdu) for its most popular product - the Bandana Wonder Bib.
· The Baby&More ‘Fair and Profitable’ Trading Charter, that transparently sets out the company’s commercial strategies for retail customers, including its policies on pricing and margin generation, focusing on developing a premium stockist base and its procedures to ensure non-conflicting trading environments between its retail partners and its own online direct to-customer sales operation
· A Commitment to Growth through Reinvestment, in logistics, infrastructure and stock management. Baby&More holds large volumes of stock and so is able to ensure quick, friendly responses and speedy delivery times. It also offers low carriage costs and multiple ways to place an order at customers convenience (phone, email, on-line).
Comments Katie: “Baby&More is a proven specialist at successfully bringing new products to the UK baby market. Our mission is to improve family life by providing exciting new products, created by mums which genuinely fill a gap in the market in providing practical solutions for everyday parenting problems.
“Equally, the exclusive distribution deals we strike with our suppliers ensure we are able to keep providing our retailers with new concepts and ideas to engage and excite their customers which they won’t find anywhere else.”
Concludes Katie: “Since launching four years ago, we’ve succeeded in becoming the number one distributor world-wide for the top selling brand, Wonder Bib. We’ve also built up significant and valuable trade distribution channels through prestigious independent retailers, leading online shops and secured a nationwide on-shelf presence within the high-end multiple retailer Waitrose. However, the philosophy remains the same, based on sustainable growth, developed in an organic and evolutionary way that always keeps in mind our mission to improve and enhance the quality of family life.”
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Newsletter 5 - April 2011
Well spring is in the air and the easter bunny will soon be visiting us. Why not treat your little dribbler to one of our gorgeously bright bandana bibs to complement their summer clothes - our orange and lime bandana bibs are flying off the shelves this month as everyone enjoys the warmer weather, digs out their summer clothes and looks ahead to lazy days.
Don't forget our sleeved wonder bibs are perfect too for keeping messy eaters clean, dry and protected from food and spillages - melted, dribbly chocolate included !!
We are delighted to have our Mum 2 Mum Bandana Wonder bib launch in every single Waitrose store in the country this month !! That means over 200 stores will be stocking our best selling and award winning bib from as far apart as the Channel Islands to Harrogate in Yorkshire. Don't forget you can still buy on-line here too and choose from the complete colour range.
We hope you like the new photo gallery page we have launched on the website and look forward to receiving your favourite photo. We have also started to upload some of the fantastic product reviews our products get as the results are too good not to share.
Lastly if you are looking for a unique and special newborn gift then check out our newborn gift sets just launched on our wonder bib page - they include a selection of our most popular Mum 2 Mum and Bsensible products hand picked for you and all at a substantial cost saving.
Enjoy the sunshine
Katie xx
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Newsletter 4 - January 2011
Baby&More are enjoying a busy start to 2011 with the launch of some excellent new products from Mum 2 Mum - including Mum 2 Mum Little Face Washers and New Colourways for the Mum 2 Mum Special Needs Bandana Wonder Bib in Teal and Purple.
Owing to popular demand we have also added some new MULTI PACK options to the website. Small and Large Sleeved Multi Packs can now be bought at a cost saving as well as funky new colour options for the Standard Wonder Bib in Boy Brights and Girl Brights.
These multi packs represent the best value for multi purchases of our ever popular Mum 2 Mum Wonder Bibs so check out the multi pack section now at: http://www.babyandmore.co.uk/p0/multi-packs/101.htm
We are also dusting down and preparing our show stand for The Baby Show at London Excel on Feb 18th - 20th 2011. We will be running some super multi buy offers at the show so come along to stand L12 if you are visiting.
We wish you a very Happy and Healthy New Year, 2011.
Katie and the team x
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In the News - October 2010
Further to my newsletter below - We won Gold !
I was delighted to collect a GOLD 2010 Practical Pre School Award for the Bandana Wonder Bib and the Sleeved Wonder Bib, scoring 94.7% and 96.9% respectively in independent testing.
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Newsletter 3 - Autumn 2010
September 2010 seems to be the month of awards for Baby&More with the products we sell just getting bigger and better.
Firstly we are delighted to have been awarded the opportunity to supply NCT with our Sleeved and Bandana Wonder Bibs. It is a great endorsement for the Wonder Bibs to be sold through the NCT catalogue and on their website and confirms their place as high quality products offering amazing absorbency and great style at affordable prices.
Next our eye catching Lots to Say Baby Soothers have been awarded a Silver Bizzie Baby Award 2010 / 2011 by independent testers.
Here is one testers comments:
My initial impression of the soothers was that they were well packaged, the teats were a good size and they appeared well made. The packaging was informative and clearly stated the age ranges suitable for using the soothers. The plastic is thick and sturdy, and the silicone teat is strong and has withstood being chewed well! because they are made of silicone rather than latex they are easier to wash off and keep clean. As directed in the packaging I did pull and inspect the teat each time I gave it to my son and it seemed very securely attached each time. The soother has a cutaway shape to the top and bottom for the nose and chin, and is quite small overall, I liked this because it left his chin exposed and didn’t cause any dribble rash. I would recommend the soothers to others because they are well made, strong and have a silicone teat. My son liked these soothers and will continue to use them in the future. Emma – Seth 14 Months
Last but not least I am looking forward to going to London next week to collect a Practical Pre-School Award 2010 for the Bandana and Sleeved Wonder Bib. In this annual award program the bibs are scored by a panel of independent testers, including Mums, Day Care Settings and Child Minders, who use the product over a period of time and rate it on key criteria and performance. These are the users that really count !
I will be able to let you know next week which category award we get - Gold, Silver or Bronze !!
We hope, like all these testers, you enjoy your Baby&More products and thank you for shopping with us.
Katie x
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Newsletter 2 - August 2010
Well the summer holidays are upon us and what better way to start than with a fantastic Summer Sale !
Check out the 15% discount off all our bedding, soothers and Mum 2 Mum accessories. This is a great chance to stock up on these brilliant and popular products at a reduced price. Sales stocks are limited so don't delay.
B.sensible, our bedding brand is an innovative range of beautifully soft, breathable, waterproof bedding for babies and children. It’s the first 2 in 1 fitted sheet and protector that acts like a second skin and is as soft as silk and as cool as linen.
Recommended particularly for babies and children with sensitive skin, B.sensible is water proof, breathable and comes in a selection of sizes from Moses Baskets upwards. As it’s both a fitted sheet and protector you won’t need to use another mattress protector alongside it.
We will be back in the Autumn with some brilliant additions to the Mum 2 Mum range
Until then have a brilliant summer and enjoy the sunshine.
Katie x
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Newsletter 1 - June 2010
Dear customer
As our new look web site launches we are delighted to be offering an extended range of brilliant baby products. In addition to the fabulous Wonder Bibs by Mum 2 Mum and funky, BPA free Lots to Say Baby Soothers we now have Suavinet & Bsensible 2 in 1 fitted sheets and protectors available to purchase.
New Wonder Bib colours coming soon are chocolate brown bandana wonder bibs and orange sleeved wonder bibs.
If you live in the South of England then don't miss the fabulous Brighton Baby Expo
http://www.brightonbabyexpo.co.uk/baby-show
on June 27th 2010. Baby&More have a fantastic stand right at the entrance to the show (Stand 8) and will be running all our regular show offers. It is set to be a great day out for Mums, Dads and kiddies alike as the show is packed full of stands selling great quality products plus lots of fun activities planned for the little ones. I know my two children are going to be thrilled when they see the bouncy castle, play zones and Mister Maker from CBeebies !
Watch this space for more news on products, baby shows and special offers and for instant news updates follow us on twitter @baby_and_more
Happy shopping
Katie x
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