Baby&More was established back in 2007 by mum of two Katie. She was inspired to set up the business when she received a gorgeous Wonder Bib from Mum 2 Mum in New Zealand for her first child. She was delighted with how well the bib actually worked at keeping her daughter dry - no mean feat ! and couldn’t believe they weren’t available in the UK. As a new parent Katie wanted to find similar products that she knew she could rely on and the idea for a distribution business for high quality products designed by mums for mums was born.
Baby&More are passionate about working exclusively with brands designed by Mums for Mums - because after all who knows children best?! For stages including feeding, weaning, teething, and more, Baby&More offer a bespoke selection of Mummy designed products that have been tried and tested by parents to offer the best solutions. As well as saving valuable time, mums can be assured that all products in the Baby&More portfolio are of the highest quality and excellent value.
‘We can spend ages looking for the best solutions for our baby, be it the perfect bib, teether or swaddle wrap and with Baby&More, I wanted to introduce products created and inspired by mums themselves – who better to know what babies and toddlers need.’
Baby&More have supplied baby products to Waitrose since 2008 alongside Ocado, Fenwick, Bentalls, Superdrug, John Lewis, TK Maxx and a wealth of fabulous independent baby and nursery high street and e-commerce stores. Whilst business owner Katie has been shortlisted in the KWIBA 2014 (Kent Women in Business) Mumpreneur category and a KEIBA 2011 Finalist (Kent Excellence in Business Awards) in Entrepreneur of the year and Small - Medium Business of the year categories.
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