Baby&More Company Story

About Baby&More

Baby&More was established back in 2007 by mum of two Katie. She was inspired to set up the business when she received a gorgeous Wonder Bib from Mum 2 Mum in New Zealand for her first child. She was delighted with how well the bib actually worked at keeping her daughter dry - no mean feat! and couldn’t believe they weren’t available in the UK.  As a new parent Katie wanted to find similar products that she knew she could trust and the idea for a distribution business for high quality products designed by Mums for Mums was born.

Baby&More are passionate about working exclusively with brands designed by Mums for Mums - because after all who knows children best?!  For babies who are feeding, weaning, teething and more, Baby&More offer parents tried and tested, award winning products they can trust. As well as saving valuable time, mums can be assured that all products in the Baby&More portfolio are of the highest quality and excellent value.

Baby&More have supplied baby products to Waitrose since 2008 and worked with a large number of well known stockists over the years including Ocado, Fenwick, Bentalls, Superdrug, John Lewis, TK Maxx and a wealth of fabulous independent baby and nursery high street and e-commerce stores. 

In 2012 the product range expanded to include the Mum 2 Mum PLUS range of disability bibs and clothing protectors for youths and adults. Whilst in 2015 Baby&More began supplying nurseries and childcare centres.

Throughout the life of Baby&More, founder Katie has been a Finalist in a number of award programs;

KWIBA 2014 (Kent Women in Business) Mumpreneur of the Year

KEIBA 2011 (Kent Excellence in Business) Entrepreneur of the Year

KEIBA 2011 (Kent Excellence in Business) Small - Medium Business of the Year 

In 2016 Katie took on Nicola to help with order processing and other aspects of the business. Then in 2020 when Katie chose to retire from Baby&More, Nicola took over, perhaps not the best timing as the switchover happened just as U.K. lock-down was starting. So far everything is going well, Nicola hopes to expand the range of colours offered in the Wonder bib and PLUS range from Mum 2 Mum and continue the good work started by Katie over a decade ago.

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