Baby & More


Baby & More

Baby&More was launched in 2007 from a kitchen table by mum of two Katie Murphy who wanted to source products that helped parents like her. The company’s first partnership was an exclusive deal to distribute Mum 2 Mum Wonder Bibs in the UK and this is a relationship that continues to this day.

This ability to drive sales for brands enabled the company to secure other distribution deals with the award winning Choopie and Booginhead. and further led the company to create their own feeding collection, with the Clever Grip Toddler cutlery a number one seller.

The Baby & More Toddler Cutlery has been developed to make mealtimes with young babies and toddlers easier and more enjoyable for both baby and parent and is a natural complement to the Mum 2 Mum Wonder Bibs and feeding accessories.